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2014 Marketing Takeaways
Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are...
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Governing Customer Identity Data & Great Customer Experience
It comes as no surprise that governing access to sensitive identity data is more complicated than it’s ever been before. In the “good old days,” security and privacy were just as important as they are...
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Webinar: Data-Driven B2C Strategy
Marketers looking to connect with B2C customers through data-driven strategies are harnessing digital connections to foster deeper human connections. A free Chief Marketer webinar focused on the “Keys...
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Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with...
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Engaging Customers With Data Intelligence: Webinar
Effectively leveraging data intelligence is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments. But surprisingly, according to...
View ArticleClik here to view.
2014 Marketing Takeaways
Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are...
View ArticleClik here to view.
Governing Customer Identity Data & Great Customer Experience
It comes as no surprise that governing access to sensitive identity data is more complicated than it’s ever been before. In the “good old days,” security and privacy were just as important as they are...
View ArticleClik here to view.
Webinar: Data-Driven B2C Strategy
Marketers looking to connect with B2C customers through data-driven strategies are harnessing digital connections to foster deeper human connections. A free Chief Marketer webinar focused on the “Keys...
View ArticleClik here to view.
Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with...
View ArticleClik here to view.
Engaging Customers With Data Intelligence: Webinar
Effectively leveraging data intelligence is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments. But surprisingly, according to...
View ArticleClik here to view.
Sparkling Ice Finds New Success in Segmenting Consumers
Sparkling Ice, that fizzy, fruity, no-calorie beverage, started mining highly specific target consumer groups last year that it then began messaging with personalized content. “Gone are the days that...
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Tips for Ensuring Customer Loyalty in 2020
“Trust is the easiest thing in the world to lose, and the hardest thing in the world to get back.” -R.M. Williams Customer experience is all about keeping your customers happy and continually building...
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Five Ways to Use Data for Successful Product Launches
Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of...
View ArticleConsumer Privacy: Five Things Marketers Need to Know About CCPA
Internet business models that make it digitally easier to connect with customers and prospects have run into a new reality called consumer privacy. However, marketers would do well to consider this an...
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How GoPro CMO Used Data Insights to Drive Marketing Strategy
Marketing an action camera to consumers in world where high-quality camera phones are ubiquitous could be seen as a challenge. But GoPro CMO Todd Ballard views it as an opportunity for the brand,...
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Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Privacy regulation has been a hotbed issue for marketers 2020—and it will only heat up in the coming year. Abiding by new rules surrounding consumer data has surfaced concerns about attribution,...
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Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update, which includes an App Tracking Transparency (ATT) framework requiring marketers to get users’ permission to enable tracking, finally arrived on Monday, April 26. Consumers must...
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On Consumer Privacy Legislation: How the CDPA and CPRA Differ
There’s been plenty of chatter about Google’s third-party cookie phase-out of late, but it’s been a minute since we touched on the CDPA and the CPRA, two critical pieces of legislation surrounding...
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Six Ways Marketers Can Prepare for a Cookie-Less Future
Salesforce’s recent State of Marketing report found that digital marketing is in a state of complete transformation—particularly in terms of measurement tactics, data growth and KPIs—as a result of the...
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Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data...
In light of additional data sources fueled by new technologies, there’s a greater need to organize the information. Enter: customer data platforms (CDPs), which help marketers manage data compliance...
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